Google's latest search algorithmic update Penguin 2.0 is rolled out officially and now ready to fight against web spam sites even better in SEO history. The update was announced and confirmed by Matt Cutts on 22nd May.

As per blog post by Matt Cutts, About 2.3% of English-US queries are affected and website with more web spam will likely to see more effect of this update.

He added,

"It's gonna have a pretty big impact on web spam,"

"It's a brand new generation of algorithms. The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas."

Google has also added a user form, using which one can report spam sites that still appearing in search results even after Penguin 2.0 update.

“we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.”

India-Pakistan seems stranger to each other since long except time when there's a cricket match between them and time when daily parade been carried out at Wagah border. But here Coca-Cola took initiative to bring both nation together over interactive vending machines called "Small World Machines" as part of their new happiness campaign.


A real time video sharing capable vending machine are equipped with high definition web camera and large display on them allows participants to interact with each other.

Leo Burnett Executive Creative Director Jon Wyville Says,

India is second most country with 114.8 million Facebook users also second most populated country in world. So here is quick stats from SocialBakers about how Indian brands and customers are engaged on Facebook fan pages and which brands tops the chart in Top 10 most liked Facebook fan pages of India. Telecom service provider, Smartphone manufactures and Cricket teams seems most influenced on Facebook in India. We've also covered a Facebook in India by 2017.

Overall Top 10 Facebook Fan Pages (click to enlarge)


Top 10 Facebook Brands by Number of Local Fans (Click to enlarge)




Top 10 Facebook Media by Number of Local Fans (click to enlarge)


(Source SocialBakers)

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Search engine's latest integration with social media made SEO task more reader/customer friendly than organization friendly. Before business brands used to target their audiences based on old-fashioned keyword tools by using their collective niche results. But today everything has changed, Google bot has become more social with Panda update and social networking sites are now more integrated all over the Internet.

Social media is business tool using which business brands can promote and engage with their customers for purpose of lead generation and search engines are essential element to this as it generates organic listing of brands's social media activity. In short, Search engines prioritizing results based on their virality on social media. Content which received a lots of Tweets, Likes & +1s are more likely to feature on top of the search results.

But that not means you just keep doing lots of social media and pay less focus on quality of content on business websites/blogs. Remember, Quality content is all from where cycle of Social SEO starts!

  
Here are some key findings to integrate Social media with SEO effectively,

1.) Stay active on social media

While owning and maintaining business website you should pay attention to social media spaces as well. This means first you need to secure all possible social media profile before someone else grab it for making some nasty profits by using brand name. Once, You have one start posting some fresh content on them frequently.

2.) Describe your brand completely on social media profiles

Display and update all possible information about your brand on social media profiles including some links to business website. Which gives better impression in Search results as profiles with incomplete and inadequate information not listing well in search engines.


3.) Add some social plugins on business websites/blogs

Make easier for new/returning website visitor to find & communicate with social media profiles right from your company's website and blogs by adding some social buttons and plugins just like we do.
  

4.) Make Call-To-Action posts on social media

It is very important that people start interacting with your content on social media rather just being 'lurkers' who just read post and don't react on them.

5.) Provide readers tools to share content on social bookmarking sites

Sharing of your content on social bookmarking sites like Digg, StumbleUpon, Reddit & Pinterest assures virality. Which can drive bonus traffic to your business websites and can transform them into leads.


6.) Keep eyes on Social metrics

It is good practice to measure and adopt changes upon social insights using tools like Google Analytics & Facebook Insights. Which gives in-depth look into social metrics using which you can take important decisions.

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(Chart Courtesy : BarnRaisers)

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Back in October 2012, The giant social network Facebook has already passed one billion users mark. Among which India, Brazil, Russia, Middle East and Africa are having most Facebook users worldwide. Here, eMarketer estimates that Facebook user base will touch 1.8 billion mark by 2017.


Despite the Facebook's steady growth in U.S., U.K., Canada and western Europe, Company estimates strong growth in Asia-Pacific, Middle East and Africa, and Latin American.


There some boasting facts are concluded from the report including Facebook's user base in North America is expected to grow by only 3.6% this year, compared to 34.4% in the Asia-Pacific region, 29.5% in Latin America, 31.8% in the Middle East and Africa and 29.3% in central and Eastern Europe. And the massive growth is being estimated in Brazil and India for which Brazil is expected to grow its 69 million users this year to 103.9 where India is expected to grow its 114.8 million users this year to whopping 277.8 million in 2017.

Asia-Pacific tops among other continents with 616 million Facebook users and 318.9 million in the Middle East and Africa, compared to 180.5 million in North America and 182.7 million in western Europe. Where, India is expected to be the country with the most Facebook users at 277.8 million by 2017.